The cannabis delivery market continues to expand rapidly, and with it comes the challenge of standing out. Simply offering a great deal is no longer enough. Dispensaries must focus on the most effective channels to promote delivery deals and understand what truly drives customers to click “order now.” From text messages to social platforms, success lies in meeting customers where they already are—with the right offer at the right moment.
1. SMS Text Messaging: High Open Rates, Fast Conversions
Text messaging remains one of the most effective tools in a dispensary’s marketing arsenal. Customers check their phones constantly, and text promotions often see open rates above 90%. When paired with exclusive delivery offers, the results can be immediate.
What works:
- Short, personalized messages with direct links to order
- Flash sales or “today-only” offers that encourage quick action
- Friendly, casual tone that mirrors the voice of the brand
2. Push Notifications Through Apps and Delivery Platforms
Customers who’ve downloaded a dispensary’s app—or who regularly use platforms like Weedmaps or Jane—are already showing purchase intent. Push notifications give dispensaries the power to reach these users directly with relevant offers based on browsing or buying history.
What works:
- Cart abandonment reminders with added incentives
- Location-based delivery discounts
- Loyalty perks delivered through app alerts
3. Email Campaigns: Nurturing Loyalty and Repeat Orders
Email may not deliver instant conversions like texts or push alerts, but it shines at keeping a customer base engaged over time. Weekly or biweekly newsletters highlighting new product drops, limited-time delivery promotions, or bundle deals can drive consistent traffic.
What works:
- Subject lines that tease exclusive deals
- Product visuals with pricing and savings clearly outlined
- Scheduled sends tied to payday cycles or holidays
4. Instagram Stories and Reels: Visual and Timely
Social media remains a powerful space for dispensaries to build brand awareness and move product. Instagram Stories and Reels, in particular, offer a way to showcase delivery products and deals through video content and short-lived promos. Compliance remains crucial, but creative strategies still work well within the platform’s guidelines.
What works:
- Behind-the-scenes clips of orders being packed
- Countdown timers on time-sensitive deals
- Highlighting real customer testimonials and delivery experiences
5. Online Marketplaces and Deal Aggregators
Platforms like Leafly, Weedmaps, and Dutchie attract high-intent users searching for the best nearby deals. Dispensaries that maintain active listings, display honest pricing, and keep delivery info up to date tend to win more clicks—and conversions.
What works:
- Showing top-selling products with customer reviews
- Promoting delivery bundles with standout value
- Using visuals that match the advertised deals
What Actually Makes Shoppers Buy?
- Clear Pricing: Customers want transparency around taxes, fees, and delivery charges. Surprises at checkout kill conversions.
- Speed and Convenience: The faster and easier the checkout process, the more likely the purchase. One-click reorder and real-time delivery tracking make a difference.
- Urgency: Time-sensitive promotions and low-inventory alerts tap into FOMO and drive instant orders.
- Personalized Deals: Offers tailored to a customer’s purchase history or location feel more relevant and get better response rates.
- Trust: Verified reviews, licensed branding, and secure payment options go a long way toward closing the sale.
Reaching cannabis customers with the right delivery deal takes strategy, timing, and a mix of proven marketing channels. The most successful dispensaries aren’t just offering discounts—they’re building relationships and making the buying experience as seamless as possible.